Register Now!

Publicity is a very cost effective way to attract clients and helps grow your company’s credibility. Advertising on Television, Radio Newspapers or Magazines can cost a fortune, but PR doesn’t cost a thing!

During this program, discover how to:

• Generate media coverage
• Become an expert
• Get quoted in top newspapers and magazines.
• Have your expert opinion shared with potential clients
• Be featured in magazines, TV, radio and newspapers.

We will also explore

• What’s media worthy
• How to get a reporters attention.
• What will get your business noticed

Plus all attendees will receive “4 Media Do’s and Don’ts” from Patrice Sikora, Managing Editor Wall Street Journal Report

Panelists include

• Nydia Han, 6abc Action News Consumer Reporter/Anchor
• Jeanine Clingenpeel, SmartCEO magazine - Editor
• Craig Ey, Philadelphia Business Journal - Editor
• Autumn Marisa, Host for Tango Traffic
• Brad Segall, Suburban Bureau Chief at KYW Newsradio 1060 in Philadelphia
• Debbie Goetz, Debbie Goetz Media Connections, LLC - Public Relations & Media Relations Consultants
• Jennifer Sherlock, Jenna Communications - Owner/Reporter
• Karen Hepp, Anchor and Reporter - FOX 29 News

Registration

Register for this program now - space is limited and registration will close when the program is full.  The cost is $37 for NAWBO members and members of our Alliance Partners, and $45 for non-members. 

Date/Time

Tuesday, September 13, 2011
8:30 am - 11:30 am

Location

Merion Cricket Club
325 Montgomery Ave
Haverford, PA 19041

Get Directions

Program Sponsor

This program is sponsored by J.P. Cummins, CFP, Janney Montgomery Scott.

Speakers

Nydia Han - 6abc Action News Consumer Reporter/Anchor

Nydia Han is the consumer reporter for Action News and also anchors the Sunday morning and afternoon broadcasts.  Nydia is an award-winning journalist and joined Action News in October of 2002. Before coming to Action News, Nydia produced consumer investigations and also anchored for KTRK-TV, the ABC station in Houston, Texas. Over the years, Nydia has helped viewers save money, avoid scams, and understand new technology.

Prior to working in Houston, Nydia was the Investigative/Criminal reporter for KOCO-TV in Oklahoma City. One of the most versatile broadcasters in the industry, Nydia wears many hats for Action News. Not only does she produce daily consumer reports and weekly in-depth special reports and investigations, she also covers big national stories for Action News, such as the Columbia shuttle disaster and Hurricane Katrina.

Nydia is very active in the community. She mentors a number of students through the Asian American Journalists Association and serves on the advisory board of the Asian American Women's Coalition. She also volunteers for a number of other community organizations.

Nydia is fluent in Korean and received a Bachelor of Science in Journalism with a focus on International Studies from the Medill School of Journalism at Northwestern University.

Jeanine Clingenpeel - Editor, SmartCEO magazine

Jeanine Clingenpeel is the editor of SmartCEO magazine, a monthly regional business publication with an audience of 50,000 CEOs in Baltimore, Philadelphia and Washington, D.C. Before joining the SmartCEO editorial staff in 2007, she served as the managing editor for Units, a monthly trade magazine published by the National Apartment Association in Arlington, Va., and as a copy editor for the Carroll County Times, a daily newspaper in Westminster, Md. She received her B.A. in media, arts and design from James Madison University and her M.A. in creative nonfiction from Johns Hopkins University. She and her husband live in Baltimore.

Craig Ey - Editor, Philadelphia Business Journal

Craig Ey is a 21-year veteran of the newspaper industry. He was named editor of the Philadelphia Business Journal in August. Previously, he was editor of the Birmingham (Alabama) Business Journal for four years and managing editor, associate editor and reporter for the Baltimore Business Journal for 11 years. Before becoming a business journalist, Craig covered government and politics for daily newspapers in Pennsylvania and Maryland.

Craig has won numerous reporting and editing awards from the Associated Press, the Society of Professional Journalists, the Maryland-Delaware-D.C. Press Association, the Alabama Press Association and American City Business Journals.

Craig lives in the Chestnut Hill neighborhood of Philadelphia with his wife, Dawn, and their two children.

Autumn Marisa - Host for Tango Traffic

Autumn Marisa Lexer is a traffic anchor/reporter for Tango Traffic, the 24/7 Traffic Network, based in Philadelphia.  She has also worked as a general assignment reporter at WZBN TV-25.  She was a reporter on BetterPhilly on Myphl, and she also has worked as a freelance host for Comcast, where she hosted “Comcast Newsmakers” on CNN Headline news, Comcast Tonight, Comcast Red Carpet, and Candidates On Demand.  She won a TELLY award for excellence in cable broadcasting.

She has her master’s of science degree from Drexel University in public communications.   She is a 2002 graduate of the Pennsylvania State University where she double majored in broadcast journalism and American Studies and was the captain of the Penn State Dance Team. 

As a former Miss Pennsylvania, and Miss America contestant, Autumn has traveled over 40,000 miles across the state of Pennsylvania where she has been a keynote speaker at over 250 events.  As a professional model and spokesperson, she has had numerous television, live event, and print opportunities.  She has addressed the Pennsylvania House of Representatives, Senate, and Governor on two occasions, hosted the 2003 live telecast of the Miss Pennsylvania Pageant and 2005 Miss Philadelphia Pageant, was an extra on As The World Turns, appeared on the February cover of the Lehigh Valley Magazine, and appeared with Donald Trump in the Style section of Whirl Magazine, and in the “Rising Star” section of SU Magazine.

Autumn has been featured in Pittsburgh Magazine as one of Pittsburgh’s “50 Finest”.  This award is given by Pittsburgh Magazine and the Cystic Fibrosis Foundation to the 50 most eligible singles in the Pittsburgh area based off of career success and volunteer efforts.  She was also featured in their “Pittsburgh’s Most Beautiful People” issue.  She was also a professional dancer for the Philadelphia Soul Arena League Football team. 

Brad Segall - Suburban Bureau Chief at KYW Newsradio 1060

Brad Segall is the award-winning Suburban Bureau Chief at KYW Newsradio 1060 in Philadelphia. Segall won the 2006 Associated Press “Sandy Starobin Award for Individual Reporting” for his captivating and compelling reports from inside his hotel during Hurricane Katrina in New Orleans in 2005. Segall and his wife Michele were taking their son Jeffrey to Tulane University when the storm hit.

Segall made KYW Newsradio his permanent home in 2004, after working there part-time as a news anchor and reporter while also hosting a public affairs program “The Philadelphia Agenda” for CBS sister radio station WOGL-FM. He continues to produce and host that program which airs on Sunday mornings and was named outstanding public affairs program for 2007 by the Pennsylvania Association of Broadcasters. The “Philadelphia Agenda” also won two Achievement in Radio Awards in 2009 for Best Public Affairs program.

Earlier stops in Philadelphia included WWDB-FM, where he was a reporter and an integral part of the morning news team. He was also station manager and news director for WBUX-AM in Doylestown, Bucks County.

In addition to his reporting and anchoring responsibilities at KYW Newsradio, Segall was recently elected to serve on the board of the Women’s Center of Montgomery County in Elkins Park and served on the Board of Directors of the Community Design Collaborative in Philadelphia from 2007 until 2009.

Segall, a Philadelphia native, is a graduate of Central High School and Temple University.

Brad and his wife Michele and their two sons make their home in Montgomery County.

Debbie Goetz - Debbie Goetz Media Connections, Owner

Debbie Goetz is the founder and president of Debbie Goetz Media Connections, LLC, established in 2010.  Debbie has a Masters Degree in Business Administration from Temple University and over 25 years of business experience in New York City, Bucks and Montgomery Counties, and Philadelphia.  Debbie’s interpersonal skills and her ability to connect with both media people and clients are an important part of her work. Her strengths in public relations, interpersonal communications, and research enable her to assist clients with varied public relations and media relations projects, both large and small.  Debbie is the consummate networker and business professional, bringing her connections to both clients and to colleagues. 

Debbie Goetz is a member of the Public Relations Society of America, the Central Bucks Chamber of Commerce, Business Networking International, the Women’s Business Forum, Network Now and the Greater Jamison Business Association, where she serves on the Board of Directors.  Debbie is actively involved with several non–profit organizations including the Ted Lindeman Outreach Foundation, Warrington Soccer Club, and the Warwick Fire Company.

Debbie resides with her family in Jamison, Bucks County, Pennsylvania.

Jennifer Sherlock - Jenna Communications, Owner/Reporter

Jennifer was a full-time television reporter/anchor for more than eight years in the Atlantic City, Harrisburg and Philadelphia markets. She also began her own company – Jenna Communications, LLC – a Public Relations, Event Planning, Media, and Social Media Consulting firm in 2007. She currently continues to spice up the television screen part-time as a freelance reporter. She also began PR Tips of the week which she posts on her YouTube channel and her website which she then shares to the world thanks to social media sites like Facebook, Twitter, LinkedIn and more.

Click here to watch Jen’s Video News Reels

A graduate of Villanova University, she broke into Public Relations after interviewing her old boss at a media conference in New York City. He asked her to put him in the spotlight, and she did just that for him several times on national and local TV shows, as well as top business blogs, and mainstream newspapers and magazines.

Her fearless personality helped her pursue her dreams of being an entrepreneur. While missing her millionaire goal by age 25, she still is destined to make it happen. Jenna Communications, LLC is a dream she created long ago, and her website and her social media pages are proof of her passion for media, social media, and events.

When she isn’t working around the clock, you can find her running on Kelly Drive, playing with her sister’s golden retriever, or networking somewhere. (Twitter: @JennyBentley)

Karen Hepp - Anchor and Reporter, FOX 29 News

Karen Hepp joined the FOX 29 News in November, 2010 as an anchor and reporter.

Prior to that, she worked at WNYW-TV in New York City, anchoring Good Day Wakeup. She had joined Fox 5 in January 2005 as the weekend anchor. She previously worked for NBC-owned-and- operated stations for 8 years including: WNBC in New York; WCAU in Philadelphia; and WVIT in Connecticut. Her career began in Binghamton, New York and Rochester, New York.

Karen is a graduate of New York University.

She lives in the Philadelphia suburbs with her husband and 2 young sons. Karen enjoys running and yoga.