Event Sponsor

This program was sponsored by Hamilton Law.

Overview

• Join NAWBO and 7 social media experts to explore:
• Why social media is important in a Web 3.0 world.
• What types of social media are right for you and your business.
• How social media improves your business.
• Social media legalities
• How to blend social media with your face-to-face marketing.
• Who owns the user generated content on a social media site?
• What can/can’t you say in a blog?
• What to do if someone is improperly using your company or brand name(s) in social media? 
• What privacy concerns are there, if any, related to information contained on a social media site?
• Why should you have a social media policy and what should be in it?
• What can/can’t you do with social media in the employment context?

Date/Time

Tuesday, September 21, 2010
8:30 am - 11:30 am

Location

Maggiano's Little Italy
205 Mall Blvd.
King of Prussia, PA 19406

Speakers

Keynote

Lisa Broida Bailey is the director of social networking communications for Fox Chase Cancer Center, Philadelphia's only hospital devoted solely to cancer treatment, research and prevention. Since 1998, Lisa has worked in various roles at Fox Chase in marketing, communications and website development.  Fox Chase Cancer Center wanted to make a big splash with social media—and they did! Lisa will present a case study that will teach you how the center built its "Love Versus Cancer" campaign through Facebook, Twitter and YouTube.

You'll learn that you don't have to spend big bucks to get big results. The center's campaign website had more than 28,000 page views, with visitors from all 50 states and more than 60 countries. It was also able to hire a web contractor for the site, a video production staff and purchased a wide variety of promotional materials.

Fox Chase Cancer Center did all this on a tight hospital budget. And you can, too.

Discover how to:

• Create a campaign objective that is measurable
• Design a campaign theme that can be carried across social media platforms
• Collaborate with local groups to spread awareness of your initiative and reach a broader audience
• Determine which social media tools are right for your campaign
• Reach the media in unique ways to draw attention to your campaign and gain recognition
• Create promotional items to generate buzz among your target audience
• Involve your employees as brand ambassadors in the imitative
• Gain free exposure for your campaign
• Increase community excitement and engagement leading up to the official launch week
• Learn how to monitor your campaign and make sure it's on target with your set objectives
• Plan special events in the area to engage with the community and get immediate feedback
• Keep the campaign going after the official launch week has ended

Social Media Panel

Kelly Whalen is a blogger, social media consultant, and Twitter addict. Founder of the blog, The Centsible Life, she has appeared in national press, on The Today Show and on NBC Philadelphia's 10! show. Kelly has worked with brands such as ConAgra Foods, Rice Krispies, and Ubisoft, among others. Kelly leverages social media to help build networks, find clients for her business Just Centsible Consulting, and to create awareness around charities she supports. She lives in Chester County with 4 kids, 2 cats, and a very patient husband.
 

Julie Meyers Pron is the founder of TheBloggersBookClub.com, Just-Precious.com and the co-founder of JustCentsible.com. A mother of 3 children, she is a former PR and marketing executive and elementary school teacher. On Just Precious, Julie blogs about education and parenting from a parent/teacher's perspective. As a Social Media consultant, she works to connect bloggers and brands, as well as "twutors" in social media. Julie also writes product reviews for MommieswithStyle.com and has written for various other media outlets. She has worked with Bravado and Staples as an ambassador blogger and consults with several Fortune 500 companies as well as small businesses. A graduate of Southern Methodist University with a degree in Corporate Communications and Public Affairs, Julie earned her MEd at Arcadia University. She currently represents the Yahoo! Shine You! Reinvented program.

Colleen Padilla, the founder of ClassyMommy.com is a full time mom for her two children, Mackenzie (4) and Kyle (2). Colleen has been featured on Fox News, Good Morning America, The New York Times, MSNBC and Philadelphia ABC, CBS, and NBC programs. Classy Mommy features over 1400 product reviews, lively videos, celebrity mom & baby gossip, and giveaways galore.  Colleen studied Anthropology and earned her MBA at Cornell. She has worked in Corporate America for Ford Motor Company, Wells Fargo, and Sanofi-Aventis. Recently, Colleen has been a spokesperson for Mattel Games, Energizer Rechargeables, Huggies, and TJ Maxx & Marshalls. Currently, she is writing a book about Digital Moms scheduled to be published by Harper Collins.

Cecily Kellogg has been active in social media since 1995, long before it was called social media. Today she is fully immersed in social media, creating web content, consulting, and living out her life online. She's best known for her personal blog Uppercasewoman.com, but spends much of the day on Twitter with her nearly 22,000 followers. She also does social media training, both individually and for large businesses and is particularly adept at both social media 101 and demystifying the momosphere.

Nicole D. Galli is the Managing Partner of the Philadelphia office of Feldman Gale, P.A., an intellectual property boutique firm headquartered in Miami.  She focuses her practice on complex commercial litigation, including intellectual property litigation, and intellectual property counseling.  Ms. Galli has litigated patent and patent licensing, trademark, copyright, trade secret, false advertising, consumer fraud, unfair competition, antitrust and general commercial matters and counsels clients in various aspects of intellectual property, including the emerging area of social media.  She is active in the Philadelphia Bar Association and serves as co-chair of the Intellectual Property Committee.  Ms. Galli is also a member of the American Bar Association, where she serves on the CLE Board for the Section of Intellectual Property Law.  She is also a member of the Federal Circuit Bar Association, where she serves on several committees.  She is also active in various community, civic and cultural organizations in Philadelphia and a frequent speaker and author on a variety of topics including patent litigation and trial techniques, patent damages and social media.   She received her J.D. from the University of Pennsylvania Law School and a B.A., cum laude, in European history from the University of Pennsylvania.

Closing Speaker

Kate Nasser, The People-Skills Coach, is a former techie turned people-skills guru (BS Mathematics, Masters in Org. Psychology).  She left Johnson & Johnson 20 years ago to become a business owner. She went from the Information Technology world into the world of entrepreneurs and the learning curve was steep.  She had to learn how to find customers, market, sell, run a business, and develop/deliver training programs.  Business came through referrals after doing the work.  She has trained thousands of professionals on customer service/care and teamwork in mid to large corporations throughout the USA and Canada. (http://katenasser.com 908.595.1515).

In the last two years Kate has taken another new journey to the world of online Social Media to market her first people-skills training DVD "Customer Service USA: What They Expect Coast to Coast & Everywhere In Between." (http://katenasser.com/training-dvds). The first sale of this DVD came from her online presence and she booked two face-to-face workshops along with the sale of the DVD.

If you are thinking "online social media is easy for Kate because she was a techie years ago", think again.  She worked on very different technology that is nothing like online social media today.  Kate believes anyone can learn how to use social media sites and for small businesses it is a boon to advertising, sales, and unforeseen opportunities!

Get ready to laugh at Kate's true stories in her talk "Click to Connect and Connect to Click" while you capture these key points:

• If you wouldn't do it face to face, don't do it online!
• Online social networking is your free neon sign - why are you afraid of that?
• Blogs are not blah blah blah ... they can build build build your business.
• Is online social networking better or worse than face to face?

Registration

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